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News & Events at Wolverhampton Harley-Davidson®


Tue, 29 Aug 2017

Harley-Davidson Unleashes Big Twin Custom Revolution

Join us for Harley-Davidson’s® 115th anniversary and get ready to celebrate in true Harley-Davidson® style. With the launch of a complete custom revolution, prepare to feast your eyes on eight, all-new Softail® models that fuse the extreme-riding performance of the Dyna® line with the unique custom look of the Softail line.

You can experience what the new Softail® models have to offer at our launch event that will be taking place on the evening of the 28th September, where we will be celebrating the arrival of this stunning range. Featuring a stiffer and significantly lighter frame that has been designed under the largest Product Development Project in company history, prepare to experience high torque output from the new dual-counterbalanced Milwaukee-Eight® 107 and 114 engines.

The sensational new Softail® range consists of:

Fat Boy®

Iconic and legendary, the Fat Boy® motorcycle continues to define contemporary custom style, outdoing itself yet again. Ripped and refined satin chrome finishes offer a bold and muscular styling statement, flaunting its powerful engine along with a new and improved ride and handling.

Heritage Classic

Experience blacked-out styling of vintage 1950's Harley-Davidson combined with a contemporary edge that oozes modern handling and power.

Low Rider®

A fusion of performance from the Dyna line with the sleek look of the Softail line, the new Low Rider is inspired by the unique '70s custom chopper era. Delivering refinements that reveal a lighter and faster model, the Low Rider boasts corner-carving handling unimaginable back in the day.

Softail Slim®

Stripped back to its essential elements, the Slim® pays tribute to post-war custom bobbers. Characterised by timeless styling and contemporary engineering, the Softail Slim® exhibits a narrow rear end, trimmed front fender along with a solo seat and minimal chrome. 


Nostalgic looks combined with the performance of today's bikes, the 2018 Deluxe stands out on the streets with its polished chrome, delivering a seriously modern ride.


Hosting a lean, aggressive stance combined with more lean angle and agility than ever imagined, experience street racing attitude and style with the all-new Breakout, that takes long, lean muscle to a modern edge.

Fat Bob®

Ready for whatever the next road brings your way, the Fat Bob® boasts tarmac-devouring traction, pothole-devouring suspension along with nimble cornering and a ruthless blacked-out look.

Street Bob®

Stripped back ready to take on whatever the next road throws your way, the Street Bob® is characterised by a carefree, merciless attitude that won't let anything hold it back.

All of the new Softail® models offer unique features that set them apart from their imitators including:

  • Daymaker Signature LED headlamps
  • Improved electrical system charging, more than doubled at idle speeds
  • Fresh instrumentation
  • Keyless ignition and steering security systems as standard
  • Steering-head-mounted USB charge port

As stated by Brad Richards, the vice president of Styling and Design, Harley-Davidson® Motor Company, about the new Softail® range, he stated: 'The authenticity of Harley-Davidson design comes by sweating the details from start to finish – it’s ‘hard to do and hard to copy.’ Harley-Davidson motorcycles are not a commodity; they are handed down from generation to generation. We look at every nut and bolt on the bike, all the finishes, and every small detail. The new Softail frame is like a piece of art and the more you take off the bike, the more beautiful it becomes. Its design speaks to the teamwork that our styling and engineering processes demand.”

Drop into our Wolverhampton Harley-Davidson® dealership for more information, or visit us at our launch where you'll get to meet customers old and new, along with fans of Harley-Davidson®, to both view and learn more about the new Harley-Davidson® models, with bookings being taken from Sat 30th September.

Wolverhampton Harley-Davidson

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