Iron 883 Rider Review
Kickstart Offers

News & Events at Wolverhampton Harley-Davidson®


Wed, 05 Sep 2018

Harley-Davidson® Fat Bob® crowned Auto Traders Best Cruiser Bike of 2018®

When the release of the all-new 2018 Harley-Davidson® Softail® range was announced, it was met with a ripple of excitement throughout the motorcycling world, and as images and information on this spectacular range went viral, it was easy to see why. Encompassing a fusion of features from the previous Softail® models with the outgoing Dyna range, the brand new Softail® bikes not only displayed genuine Harley heritage but flaunted a whole plethora of modern technology to deliver true performance.

Underlining what had already been expressed by the motorcycling community, it was no surprise when the award for the Best Cruiser 2018 went to the Harley-Davidson® Fat Bob® at the Auto Trader Best Bike Awards 2018. Running for five years now, the Auto Trader awards have proven to be bigger and better than ever, featuring more challengers from various manufacturers across a broad biking spectrum, ranging from touring to trackside toys to adventure bikes and learner legal two wheels.

Proving to be the judge's indisputable favourite in the Best Cruiser category, the Harley-Davidson® Fat Boy® beat two other so-called custom cruiser competitors in the final three choices. It was expressed perfectly by Auto Trader judge, Phil West when he said: “When it comes to cruisers, there is one name head and shoulders above the rest, and that is Harley-Davidson. A new Softail family for Harley in 2018 is massive news. If you thought Harleys were bikes from a different era, they’re now bang up to date!”

Testing over 36 models, the Auto Trader judging panel rode thousands of miles to put elements such as reliability, running costs, appearance, practicality, performance and technical advancements to the test. From this, the judges were then able to identify the most remarkable motorcycles on the market and compile a detailed list of category winners.

Whether you're a beginner looking for your first humble 50cc motorcycle or an experienced rider searching for style, ability and status that only Harley-Davidson® can deliver, the Auto Trader Best Bike Awards 2018 are aimed at assisting motorcyclists to discover their ideal ride, scrutinising 13 categories and 16 manufacturers to determine the best machines on two-wheels. 

Joining renowned motorcycle journalist Phil West on the Auto Trader Best Bike Awards 2018 judging panel was racer and all-round bike enthusiast Andrew Shim, best known as ‘Milky’ in the film and TV series This is England, along with Rob Morphet, Director for Auto Trader Bikes.

In celebration of the Harley-Davidson® Fat Bob® taking such a major award, we believe that Auto Trader Bike Awards to Auto Trader judge Phil West's final words summarises what the Auto Trader Bike Awards represents perfectly: “Biking is on its way back with more and more varied new machines on offer than in recent memory. Whatever your taste, whether it’s for fashionable retros, café racers, or ultra-sophisticated sportsters or grand tourers, there’s something out there for you, and the Auto Trader Bike Awards does a brilliant job of directing you to your perfect bike.”

To discover further information regarding any of the new 2019 Harley-Davidson® range of motorcycles, call us on 01902 371611 or visit us at Wolverhampton Harley-Davidson® to talk to our friendly, knowledgeable staff. Alternatively, leave us a message here and we'll get back to you soon. 

Wolverhampton Harley-Davidson

Click here for an interactive map
Be amongst the first to get our latest deals and offers - join our newsletter!
It's totally FREE, we won't share your details with ANYONE and you can unsubscribe at any time.